Habanero reinforces position in Africa; agrees new iGaming content deal with Betway

Considered a “truly promising area” for it to continue to grow in, Habanero Systems has further penetrated Africa‘s regualted landscape thanks to its recent content agreement with online betting and gaming company, Betway Group. The latter is owned by Super Group, the Guernsey-based holding company for Betway and Spin Casino.

The landmark agreement will see Betway’s Ghana players gain access to Habanero’s top performing HTML5 games such as Hot Hot Fruit, Egyptian Dreams and Wild Trucks through the Betway Africa brand.

Market presence:

Commenting on the collaboration, Kwabena Oppong-Nkrumah, Head of Marketing at Betway Ghana, said…

…Betway has always regarded Africa as a distinctive market, one in which they can “grow exponentially,” and that thanks to their recent deal with Habanero, they are able to strengthen their leading position with the igaming provider’s “hugely exciting titles.”

Betway’s licensed Africa-facing brand, and a favorite operator on the continent, Betway Africa has a presence across numerous regulated African markets including Uganda, Kenya and South Africa.

Lauded by Habanero as a “significant milestone” in its regional expansion, the gaming market in Ghana, which has been live since 2006, is ranked second, after Nigeria, in West Africa when it comes to gaming revenue and total player count, according to the provider.

Promising area:

Habanero expects the content agreement to be a calculated effort in its push to expand across Africa’s regulated gaming landscape.

In a press release, Arcangelo Lonoce, Head of Business Development Europe for Habanero, also commented on the tie-up, stating that the deal is a “decisive move forward” in their “penetration of Africa’s regulated landscape.” And they view the African market as “highly dynamic” and a “truly promising area” for the company to continue to grow in.

“Now live in Ghana, we can’t wait to start introducing our games to more and more players there than ever before!”

Global growth:

The deal is on the heels of the slots and table games provider expanding its existing relationship with leading Spain-based online casino operator, Codere.

Further boosting its Spanish reach, the agreement follows Habanero‘s debut in the market with 888 Holdings’ digital domain 888casino in April. The deal also makes Spain the third regulated market that the games provider has entered with Codere, after having previously formed key partnership in Colombia and Mexico.

Since securing its Critical Gaming Supply Licence from the Malta Gaming Authority (MGA) in January this year, the studio has maintained its tier one expansion effort, with a recent series of deals inked with leading global operator brands such as Lithuanian operator 7bet, while also obtaining new accreditation from Buenos Aires City regulator LOTBA for the Argentinian market and making its Paraguayan debut with the country’s leading operator, Slots del Sol.

habanero systemsbetway groupcontent agreementb2b partnershipssuper groupbetway ghana

Leave a Reply Cancel Reply

Your email address will not be published.

Related Posts

Leave a Comment