BetMGM Expands Buffalo Wild Wings Partnership With New Interactive Slot Game

BetMGM and Buffalo Wild Wings partnered in 2021 to launch in-restaurant geolocation technology that has since provided sportsbook patrons with unique promotions when they dine at the popular sports bar franchise. The two companies are now expanding their affiliation online with a new interactive slot machine game.

BetMGM Buffalo Wild Wings online slot iGaming
Since 2021, diners at Buffalo Wild Wings in legal online sports betting states have been encouraged to sign up with BetMGM and place a bet while chomping on wings and washing down beers. BetMGM and the wing joint expanded their partnership this week with a new online slot game based on the popular restaurant. (Image: Untapped)

BetMGM, a leading iGaming and online and in-person sportsbook provider in the US, told this morning that its new Buffalo Wild Wings online casino slot machine is now available for casino players in New Jersey, Pennsylvania, and Michigan. The exclusive title incorporates the visual appeal of the restaurant with winged buffaloes, burgers, and sports serving as the reel icons.

The “BDubs” online slot is a 40-line, 5×4 game featuring stacked symbols and bonus offerings. The interactive game comes from Inspired Entertainment, a leading iGaming developer.

BetMGM’s newest exclusive title presents our players with the branding and visual appeal of Buffalo Wild Wing’s popular restaurant and sports bar with the familiar and player-centric game mechanics from Inspired. We have a great partner in Buffalo Wild Wings and look forward to continuing to work with them to deliver innovative experiences players can only find on BetMGM,” said Oliver Bartlett, BetMGM’s director of gaming.

BetMGM’s online casino platform is operational in four states, with West Virginia being the other state not previously mentioned. The company did not provide a reason as to why the Buffalo Wild Wings game has not been included on the BetMGM West Virginia online casino.

BetMGM Buffalo Wild Wings online slot iGaming
(Image: BetMGM)

Marketing Appeal

iGaming is considerably more profitable than sports betting, as margins on sports are razor-thin and gross proceeds are heavily taxed in most states. With only five states currently allowing online casino gaming — Delaware being the fifth — licensed operators in those jurisdictions continue to battle for market share by way of customer acquisitions.   

Operators like DraftKings and its primary rival, FanDuel, have turned to celebrities and culturally and socially significant brands in order to lure in potential gamblers. While sportsbooks primarily focus on financial promotions like first-bet refunds and matching deposit bonuses, online casinos are trying to stand out among the crowd with exclusive products.

BetMGM’s Buffalo Wild Wings online slot game follows the interactive gaming firm’s launch last month of its “Wheel of Fortune” online casino. The iGaming platform is based on the syndicated game show. “Wheel” Co-host Vanna White is appearing in marketing materials for the platform.

DraftKings, also last month, debuted an online table game starring comedian and actor Kevin Hart called “Hart-Race Hold’em.” The heads-up poker offering features the comedian dishing out more than 1,100 one-liners.

Celebrity Endorsements

Jump on social media and the odds are pretty good that at some point you’ll come across an online casino ad from a firm like BetMGM, DraftKings, or FanDuel. The three leading iCasino operators have invested millions of dollars in paying celebrities to market their online products.

Notable celebrities and reality stars recently promoting online casinos include John Stamos, Vince Vaughn, Tony Hawk, Andy Cohen, Bethenny Frankel, and Melissa Gorga.

While using popular personalities to promote an online casino is nothing new, BetMGM’s debut of a slot game based on a restaurant is thought to be a first.

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